Greg Hyer and Martin Brossman talk with Brian Fanzo (@iSocialFanz) of Broadsuite about social business and how social intelligence is reshaping how businesses are acquiring and retaining employees.

Brian has been listed among the Top 25 Social Business Influencers by the Economist. He offers his insights what keeps business leaders up at night when it comes to social business. He stresses that business owners need to embrace and teach change among employees. He feels that more emphasis must be placed on training of staff so that they can sell the company better.

Brian gets into his experience in cyber defense and how it relates to what he is doing today as a social business influencer. He explains that the information you share in social should be used to influence audiences. The information you share should be passionate so that you become memorable to your followers. We even touch on how your parents and your peers guide you in your definition of what is appropriate to share publicly on social media.

Brian also shares his experience with using social listening tools including Google Alerts and Brand24. It’s important to uses these tools to monitor your name and company brand.

We do apologize for the hiccup in the middle of the podcast. We lost connectivity again. To watch the full, unedited cut of this podcast, please watch the YouTube video of Episode 46.

Run-time: 35:25

The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

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