Martin Brossman and Greg Hyer compare how salespeople today need to bring their own tools to work. The sales professional must evolve and maintain their own tools so that when you move on to your next employment opportunity. Tools include a social CRM, their social networks, cloud storage, blog and training.
Greg stresses that you own your social accounts. There will come a time when you will be hired because of your professional network and how you grow and engage your social networks.
Training is key as well. Salespeople must be prepared to acquire additional training whether or not your employer covers the cost.
Greg and Martin also discuss a few updated from LinkedIn including the shut-down of Rapportive and InMaps and a new feature that allows you to request an archive of your LinkedIn account. Learn more about this LinkedIn Network Visualization tool from Socilab, a project being conducted by Craig Tutterow, a PhD student at the University of Chicago, Booth School of Business. You can learn more about how to request an archive of your LinkedIn account by visiting this LinkedIn Help article.
The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.
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