3 Proven Strategies to Get More Appointments with Prospects.
Greg Hyer talks with Gil Pagan of Lease a Sales Rep. Listen and understand what it is like to work with an end-to-end sales outsourcing and telemarketing firm. Hear how Lease a Sales Rep was started and how they addressed the challenges that business face with sales such as lead generation and appointment setting.
Gil explains how most companies are getting lazy with their prospecting and relying solely on “non human touch” approaches such as using marketing automation, digital marketing and social media marketing. He stresses that inbound marketing is not always the best approach is most cases.
Gil then shares his first strategy for getting appointments by sharing how his teams use LinkedIn to prospect along with the prospecting power tools, Salesloft and Google Chrome Browser. He explains how to be straightforward with your InMail message to prospects and stresses the importance of following through with multiple touches by using calls, emails and direct mail.
Gil offers a second strategy of leaving valuable voice mail messages and continue to reach out until they respond. Being very direct is key. Gil offers a very interesting approach to how you can get a call back with an apology.
Gil’s third strategy is to send an email following every voicemail you leave. Leave your phone number in the subject line too. He says that this approach is a psychological progression that doesn’t let the prospect forget about you and leads them to take action and engage with you.
The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.
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