Martin Brossman and Greg Hyer discuss content curation as a social selling technique. A question came from a fan on our Facebook page about how to start with curating content and where to find it.
They discuss how to use content during a sales engagement. Starting with using content that speaks to a broad problem or big idea and narrowing the focus along the journey. Greg’s perspective on using curated content is like prescribing medicine and consuming the recommended doses until the the prospect is cured. “To Curate is to Cure.”
Martin relates content curation to an experience he had while taking an improv comedy class in Raleigh. Your audience will never get it if you don’t put what you’re trying to say in context. Context is key.
Greg and Martin also welcome Carlos Gil to LinkedIn. He is the new Sr. Social Media Marketing Manager and replaces Koka Sexton who has move into a new role at LinkedIn that involves a heavy amount of content marketing. You can find Carlos on LinkedIn and Twitter.
Also, be sure to visit our latest creation, SellingB2B.com. There you will find B2B Sales articles and questions shared by a growing community of B2B Sales professionals. It’s free to join!
The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.
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