Yes, Sales Pros need to be familiar with GDPR. Martin Brossman talks with Tim Hughes, author of “Social Selling: Techniques to Influence Buyers and Changemakers,” about GDPR (General Data Protection Regulation) and it’s impact on anyone doing international sales. If you do any business international sales you need to understand how this can affect your business and the liability risk .
Some questions relating to sales and marketing we discussed:
- Is cold calling banned? What is the impact on cold calling?
- Is cold outreach (emails, letters, DMP, email marketing, etc) banned?
- What is the impact on Linkedin? Teamlink? Sales Navigator?
- What is the impact of using subcontractors?
- What about the data in a CRM or the data a salesperson may hold on a spreadsheet on their PC?
- What is the impact of GDPR on social selling?
We will discuss how this is a fundamentally changes sales and marketing.
Learn more about Tim Hughes, an expert on Social Selling, at:
Tim Hughes’s blog, packed with useful information: http://www.social-experts.net/blog/
Link to Tim Hughes’s Social Selling book: “Social Selling: Techniques to Influence Buyers and Changemakers”
B2B Social Selling Training Online
Visit SocialSelling.Training to access the most comprehensive online social selling training available. Start your training off for with two courses; Linking Profile Fundamental for the Social Seller and Twitter Profile Fundamentals for the Social Seller. In addition, we will show you how the path to social selling was blazed in our “Introduction to Social Selling” lesson. These courses are free and will be updated as changes are rolled out to LinkedIn and Twitter. Visit SocialSelling.Training to register today.
Audio Run-time: 57:09
The Social Selling Podcast by Linking into Sales is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support sales and buying cycles and help them become more proficient in social selling.
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