How to Prospect Smarter with Jon Ferrara of – EP 119

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In this episode of the Social Selling Podcast by Linking into Sales, Martin Brossman talks with Jon Ferrara of and shows an example of connecting to someone on Twitter that lead to an important breakfast meeting. He also shows how we gain more information from text, to phone, to face to face. When you sit across the table and break bread, just listen and you will build a deep connection.

Jon also talks about the process he uses to build relationships before going to a conference.

Also hear how Jon scaled Goldmine to $100 Million in revenue without taking any venture capital.

A few quotes from the show.
“The more digital we get the more human we need to be.” – Jon
“It’s the basics that wins games.”
“If you teach people to fish they will figure out you sell fishing poles!”
“Contact info is like a loaded gun and you just don’t go shooting people.”

Tip: Don’t send generic invites, responses or replies if you are serious about building lasting business relationships of value. Use tools, like Nimble, to learn something more about them.

Resources referenced on the show:

B2B Social Selling Training Online

Visit SocialSelling.Training to access the most comprehensive online social selling training available. Start your training off for with two courses; Linking Profile Fundamental for the Social Seller and Twitter Profile Fundamentals for the Social Seller. In addition, we will show you how the path to social selling was blazed in our “Introduction to Social Selling” lesson. These courses are free and will be updated as changes are rolled out to LinkedIn and Twitter. Visit SocialSelling.Training to register today.

Audio Run-time: 56:30

The Social Selling Podcast by Linking into Sales is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support sales and buying cycles and help them become more proficient in social selling.

1 Comment

  • Stan Robinson, Jr.

    Listening to Jon Ferrara talk about relationships is always informative. The Nimble updates were an added bonus. Martin, did you mention a business card scanner you use for Nimble? Can you give details? Thanks.

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