Greg Hyer and Martin Brossman discuss the changes LinkedIn has made by removing Answers, Events and Third Party Apps from its platform. Are they trying to slow down networking even more? Are they pivoting based on shareholder demand? Will they replace these apps with something new that will drive even more business?
In this podcast, Greg and Martin discuss why social networks are evolving and how you can stay on the bleeding edge of these changes so you stay competitive. They discuss alternatives to LinkedIn Events, such as Eventbrite and Google+ Events, and alternatives to LinkedIn Answers such as LinkedIn Groups and Quora, the Questions and Answers Social Network. These alternatives can be used for lead generation and branding.
Greg and Martin also discuss how you can share rich media content like SlideShare presentations, YouTube Videos, Box files and more within your profile without the use of a third-party application. However, this is not a direct replacement for all the third-party apps that existed before such as Amazon Book List, WordPress Feed and others.
The key take away from this podcast is that sales and marketing professionals need to recognize that social networks are run by corporations. These corporations are controlled by a small group of people that don’t always make decisions that are best for the users. They answer to shareholders that tend to be institutional buyers interested only in the financial performance of their investment. Is this the case with LinkedIn? Maybe, maybe not.
The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.
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