Six-Hour Social Selling Course Teaches B2B Sales Professionals how to use LinkedIn and more.
Social selling experts Greg Hyer and Martin Brossman of Linking Into Sales have updated their “Social Selling with LinkedIn” classroom training offered at NC State University Technology Training Solutions. Their next class will be held on October 21, 2015 from 9:00 am to 4:30 pm at the McKimmon Center in Raleigh, NC. This six-hour course is recommended for business-to-business sales professional interested in learning social selling techniques using LinkedIn.
Social selling is the technique of using social networks and associated tools to brand, prospect, generate leads, and create/nurture business relationships. As social selling becomes adopted by more industries, LinkedIn will become the best entry point and resource for seasoned sales professionals in a business-to-business sales environment.
New research conducted in partnership by Dell and Carnegie Mellon University suggests that 67 percent of a buyer’s journey now involves digital content and processes, while 97 percent of the money being spent on cold-calling customers is being wasted. The adoption of social selling by sales professionals helps them adapt to this change in buyer’s behavior.
The course is structured into four modules:
Module 1: Enhancing your Social Presence
You will begin by learning how to create a customer-facing LinkedIn profile and align your professional brand with your company’s brand.
Module 2: Building your Social Capital
You will learn how to do prospect research by developing a framework that aligns with your company’s requirements. Next, you will learn a number of social listening techniques. Then you will learn how to strengthen your social proximity by growing and engaging your network.
Module 3: Establishing a Social Selling Routine
A routine is important in social selling. In this section you will learn the systems of content curation, scheduling engagement and establishing a buyer’s journey path so that when you have identified a prospect you will know how to move forward.
Module 4: Nurturing the Buyer’s Journey
If 67% of the buyer’s journey involves digital content, you will need to understand how to engage the buyer with content using social networks. In this module you will learn how to attract prospects to your buyer’s journey using specific social selling engagement techniques that move prospects forward.
In addition to these four modules, you will learn how to measure your social selling progress by identifying specific metrics that align with your business goals.
To learn more and to register for this course please visit http://linkingsales.wpengine.com/social-selling-classroom-training/
About NC State University Technology Training Solutions
Technology Training Solutions at North Carolina State University has provided leading-edge training and certification programs since 1988. This non-profit group, located at the McKimmon Center in Raleigh, NC, provides continuing education technology training and consulting to members of business and industry in the community and surrounding areas served by NC State University. NCSU-TTS is lead by Holly A. Sullenger, Assistant Director of Technology Training Solutions (TTS), a division of NC State University Continuing and Professional Education. http://go.ncsu.edu/tts
About Linking Into Sales
Linking into Sales, founded in 2009 by Martin Brossman and Greg Hyer, helps business-to-business sales professionals develop their social selling skills through online and classroom training, workshops and 1-on-1 coaching. In addition, they work with sales and marketing organizations to develop social selling training programs customized to the needs and goals of the organization. Martin and Greg co-host the number one social selling podcast, “The Linking into Sales Social Selling Podcast,” which can be found on iTunes, Stitcher, Tunein, Player.FM and YouTube.