Greg Hyer and Martin Brossman discuss why micro and small businesses should take a serious look at using Google+ to complement their marketing and customer relationships. Google+ is a social layer built upon search which is a fundamental difference when compared to Facebook.

Listen as Greg and Martin share how you get started with using Google+ with your Gmail account and group your contacts in circles. They also discuss the importance of building your Google+ profile, how it is different from LinkedIn and why it’s important to do before you dive into Google Authorship.

Understand why Google+ Circles is key to your privacy and how personal and business updates can be exclusive to those circles. Hear how the Google+ mobile app (available on Android and iOS) can improve your ability to stay connected with your customers and how it can enhance your marketing workflow.

If you have a question reach out to us on any of the social networks you see below. Your question may inspire a show!

Run Time: 12:40

The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

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