Selling to a Baby Boomer, a Gen-X’er, or a Millennial?
Selling to someone born in a different generational group can be challenging when you don’t understand what influences them to make decisions. We spoke with Tim Moore, a generational sales and marketing speaker. He delivers keynote presentations on “selling, communicating and marketing to the generations.”
In this episode Greg Hyer and Martin Brossman talk with Tim Moore to understand the challenges that Baby Boomers face selling to Generation X and Millennials. Then we look at the challenges Millennials face when selling to Baby Boomers. Some of the challenges each face come down to communication preferences and how decisions are influenced.
This was a fascinating discussion that will make you realize that the sale is not about you but who you are selling to. You must set aside your preferences and pick up on those of your prospect. Otherwise, you will never be a top sales performer.
How you can learn more about Tim Moore:
Visit SocialSelling.Training to start your online training. Register and we will start your training off for free with two courses; Linking Profile Fundamental for the Social Seller and Twitter Profile Fundamentals for the Social Seller. In addition, we will show you how the path to social selling was blazed in our “Introduction to Social Selling” lesson. These courses are free and will be updated as changes are rolled out to LinkedIn and Twitter. Visit SocialSelling.Training to register today.
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Thank you to our sponsor: North Carolina State University -Technology Training Solutions is an in-kind sponsor of the Linking into Sales Social Selling Podcast. To discover the adult learning and professional education opportunities available please visit http://linkingsales.wpengine.com/ncsutts.
Audio Run-time: 48:14
The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.
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