Your Customer Facing LinkedIn Profile – Ep. 042

Martin Brossman and Greg Hyer discuss why you should update your LinkedIn profile from an employer-facing profile to a customer-facing profile if you are not currently looking for work. Greg explains how you should update your Headline, Summary and Experience sections by showing how you bring value to your clients and showing your commitment to the industry you are selling into.

Greg also shares a new status update LinkedIn has rolled out for those that are flagged when they share content into LinkedIn Groups that are flagged as spam by group members. This status update lets you know that your submissions to groups will be moderated. This is also known as SWAM, sight-wide administrative moderation.

It is recommended that listeners of this podcast should also view the video of this podcast found in this post. Some of the examples we reference in this episode would be easier to understand if you viewed the video podcast too.

Run time: 24:13

The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

Social Selling is about Opening, Not Closing – Ep. 041

Martin Brossman and Greg Hyer get together again for the Special Edition of the Linking into Sales Social Selling Podcast. Greg’s article on LinkedIn, “Social Selling is about Opening, not Closing,” received an incredible response. It quickly became the top post about Social Selling on LinkedIn in the past six months (according to BuzzSumo.com). So Martin and Greg take this post a set further in this extended episode.

Sponsor Info: The NC State Technology Training Solutions Center is holding the “Social Selling with LinkedIn to Drive Sales” class on August 26 and 27 from 6pm to 9pm. To learn more please visit “Classroom Training.”

Martin asks Greg the following questions:

Profile Development

  • What should a Salesperson’s LinkedIn profile look like?
  • What shouldn’t be in a Salesperson’s LinkedIn profile?

 

Listening for Buying Signals

  • How can Social Sellers use social networks to listen for buying signals?
  • What are some examples of social buying signals?

 

Using Content

  • Where can I find content to share with buyers?
  • What is an effective approach to sharing content?

 

Professional Brand

  • How should I use social networks to build my professional brand?

 

Social Selling and Customer Success

  • Does Social Selling stop after you open a new account?

 

Listen for a special offer made by Greg with regards to his upcoming Social Selling ebook. Be sure to act on it!!

Run time: 33:20

The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

Social Selling of Yourself for a Job – Ep. 040

Social Selling can be used to approach your kid’s job search

Martin Brossman and Greg Hyer discuss how parents should get involved with jump starting their kid’s career and teach them about Social Selling. While there’s perspective will be different, it’s important to understand how they see the world. Here are a few items they discuss and you should ask as you help your kids.

  • Are they are getting real world experience?
  • Are they are building their LinkedIn profile?
  • Is the school the best for applying real world learning?
  • Are you creating content that attracts potential employers?
  • Have you prepared your kids for entering the job market?
  • Have you advised them on their path choices?

You know the job market is different. You’ve got to prepare them for the unexpected. Now is the time for them to take risks and develop their knowledge through experiences.

Run time: 14:48

The Linking into Sales Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

 

Why We Love Social Selling (And You Should, Too!) – Ep. 039

It’s So Easy to Fall in Love With

Martin Brossman and Greg Hyer get together on a Google Hangout to share why they love social selling and why you should too!  Here are a few of the reasons why they like it.

  • It helps the customer become more informed about you and the company you represent.
  • It helps you correctly identifying the right prospects.
  • It’s not a passive activity. The best use tools like Social CRM and other social media management platforms to manage their routines.
  • Social Selling professionals use content to help the buyer navigate the buyer’s journey.
  • It’s about quickly establishing a trusting relationship between the sales person and the buyer.
  • It requires sales people to be authentic and transparent.

Do you love social selling? Share your opinion with us on Twitter and LinkedIn. Be sure to share them with the LinkedIn Group too. See the links below.

Run time: 16:21

The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

 

 

 

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