Google Plus and LinkedIn Product Updates – Ep. 062

Greg Hyer and Martin Brossman sit down to discuss the recent announcement from Google about the changes happening to Google+ and how it’s being broken up in to three apps, Photos, Streams and Hangouts.

Next they discuss some recent changes to LinkedIn and how they will affect your social selling routine. The changes discussed include

1. Changes to your activity feed to help you find more engagement opportunities

2. Changes to search including the commercial search limit for non premium accounts.

3. Changes to Groups including the removal of the hero image, top contributors and the removal of multiple featured posts.

4. LinkedIn releases the Connected app for Android to help users find more engagement opportunities. LinkedIn has discontinued the Connected mobile app.

5. LinkedIn announces the new Lead Accelerator advertising platform for B2B businesses with more than 20,000 visitors.

Run-time: 16:36

The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

How a Google City Expert Does Social Selling – Ep. 052

Greg Hyer discusses with Martin Brossman how he uses his Google City Expert status for social selling. Martin explains how leaving reviews using Google Maps can not only generate Google+ profile views but get the owner of the business talking to you. Leaving a review on Maps is very simple and can be done from your computer or mobile device. Sales people having lunch at a local establishment should take a picture of the location or the prepared food and share it with the review. This alone will build your visibility on Google+ and in Maps as people read the review there.

Make sure your Google+ profile is complete and the appropriate sections are available for public viewing. Include links to your other social profiles like LinkedIn, Twitter and Facebook. Also, include links to your blog or company website.

Greg and Martin suggest that retail business owners leave authentic reviews for businesses that are in close proximity to other retail and restaurant businesses. If the reviews are authentic and show a positive experience, this could not only generate traffic for them, but it could generate foot traffic for you too.

Run-time: 16:08

The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

Our First With Google Plus Hangouts On Air – Ep. 020

Join us, Martin Brossman and Greg Hyer, as we discuss a number of the features of Google Plus in this new format. We also try to explain why Google Plus is important now and is a platform you should be spending time on. We help make the case for why Google may have done the greatest thing they could for businesses influence search results.

This episode is available on YouTube in video and on iTunes in audio.

Run Time: 26:53

Consider joining us for a Hangout on Air. Visit our Google+ page and learn when our next hangout will occur.

The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.