Your Customer Facing LinkedIn Profile – Ep. 042

Martin Brossman and Greg Hyer discuss why you should update your LinkedIn profile from an employer-facing profile to a customer-facing profile if you are not currently looking for work. Greg explains how you should update your Headline, Summary and Experience sections by showing how you bring value to your clients and showing your commitment to the industry you are selling into.

Greg also shares a new status update LinkedIn has rolled out for those that are flagged when they share content into LinkedIn Groups that are flagged as spam by group members. This status update lets you know that your submissions to groups will be moderated. This is also known as SWAM, sight-wide administrative moderation.

It is recommended that listeners of this podcast should also view the video of this podcast found in this post. Some of the examples we reference in this episode would be easier to understand if you viewed the video podcast too.

Run time: 24:13

The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

Social Selling of Yourself for a Job – Ep. 040

Social Selling can be used to approach your kid’s job search

Martin Brossman and Greg Hyer discuss how parents should get involved with jump starting their kid’s career and teach them about Social Selling. While there’s perspective will be different, it’s important to understand how they see the world. Here are a few items they discuss and you should ask as you help your kids.

  • Are they are getting real world experience?
  • Are they are building their LinkedIn profile?
  • Is the school the best for applying real world learning?
  • Are you creating content that attracts potential employers?
  • Have you prepared your kids for entering the job market?
  • Have you advised them on their path choices?

You know the job market is different. You’ve got to prepare them for the unexpected. Now is the time for them to take risks and develop their knowledge through experiences.

Run time: 14:48

The Linking into Sales Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

 

Video – Linking Into Sales to Drive Resources – Using the World’s Largest Business Network

Martin Brossman presented “Linking Into Sales to Drive Resources – Using the World’s Largest Business Network“ a LIVE webisode broadcast, part of Your Local Studio’s Spring 2012 Learning Series on 4/18/12.

A few of the topics covered will be:

  • A powerful LinkedIn profile
  • Understanding the power of being pre-screened
  • Using LinkedIn for resources and answers
  • Understanding the new ways to do competitive analysis with LinkedIn
  • How to integrate LinkedIn with other social media and your website