What is Social Selling?
Social Selling is a strategy sales professionals use to discover prospects, engage buyers and develop business relationships using social media.
Greg and Martin of Linking into Sales have made a significant impact on my sales strategy with their social selling training. I've developed a deeper understand of how I can use LinkedIn and Twitter to connect with prospects and reconnect with clients.
Our experience in B2B Sales and Marketing runs deep.
Social Selling Trainer and Co-Host
Martin Brossman has been offering Sales Coaching and Training since he left IBM in 1995 with a focus that integrates web resources to enhance trust and support the Sales Cycle. He was one of the founding RTP members of the Unites Professional Sales Association (UPSA) and of five international certified and registered sales professional trainers. In August 24, 2020 – The American Society for Training & Development (ASTD), the world’s largest professional association dedicated to the training and development field, announced that it has formally acquired the United Professional Sales Association (UPSA). Martin has a deep passion to support ethical sales professional exceed their goals and keep their competitive edge. Since 2006 Martin has been offering LinkedIn training, Social Media for Business and web reputation enhancement skills. He lives in Raleigh, NC, with his wife Barbara, offering training throughout the state for the Small Business Centers of community colleges.
Social Selling Trainer and Co-Host
Greg Hyer is the co-owner of Linking into Sales. His experience in sales and digital marketing in the retail, ecommerce and software-as-a-service (SaaS) industries has led him to discover his passion for social selling. The rapid adoption of social media platforms like LinkedIn, Twitter, Facebook and Google+, Greg saw the opportunity for sales professionals stand out among their peers and to create deeper, smarter relationships with prospects and customers. By combining selling skills with digital marketing strategy and techniques, a sales professional can become a trusted advisor that helps the buyer navigate the buyer’s journey and enables them to make a buying decision.
Sales Coach and Co-host
Elyse Archer is the owner of Six Figure Sales Coaching and a certified sales and business coach through Southwestern Consulting. She graduated from UNC Chapel Hill with a BA in Journalism and Mass Communications. When she realized her journalism salary wouldn't cover her shoe habit, she quickly pivoted into sales. She has been a top producer in all sales positions ever held and has extensive experience in B2B sales, new business development and account management. She is an expert in social selling, as well as leveraging online and offline networking to create a lead generation engine for your sales business. She has trained hundreds of sales professionals and business owners on how to build a strong personal brand that attracts ideal clients.
Discover our Social Selling Thought Leader Interviews
Since 2011, the Social Selling Podcast by Linking into Sales has brought you insights from industry thought leaders.
The backward thinking of closing deals when the rest of the company is working to keep accounts open needs to stop. Social Selling is about opening, not closing. Once sale people accept this, they will be ready to sell in the 21st century.
We teach B2B Social Selling
Since 2009, Linking into Sales has been helping sales professionals understand how to use social media to engage prospects and clients.
Social Selling was developed in response to the changing buyer's behavior. Buyers have turned to the internet to do research and self educate before contacting a sales person. A sales person must be able to enter the buyer's journey earlier. This is accomplished by using the social selling strategies you will learn from Linking into Sales.
Social Listening is listening for the digital footsteps of your customer to find the right time join them in their buyer's journey.