Your Golden Rolodex with Jon Ferrara - Ep. 090

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The Golden Rolodex Has Evolved.

Your Golden Rolodex contains important information about your contacts. Back in the day, we use to keep this tool at our desks that contained cards with contact information on it. There were a number of ways to organize it. Most sales people would cycle through their rolodex by putting their most recent contacts up front and the ones they needed to call just after that. If the sales person ever left their job, the rolodex went with them. It was their only tool before CRMs and Smartphones began replacing such a valuable tool.

Martin Brossman and Elyse Archer bring back Jon Ferrara of, the social relationship management platform, to discuss the importance of your Golden Rolodex. Managing your contacts can be a pain with today’s tools because what appears to be connected is not as connected as we would like.

Jon stresses that your should embrace your competition. Your competition makes you better at what you do. They education and inspire those to learn more about the industry. He also mentions that the best sales people recommend the best fit for their customers, even if it’s not their solution. Keep this in mind as you are developing your social selling skills and strengthening your golden rolodex.

The bonus recipe Jon mentioned is below:

Jon’s Chicken in a Crockpot

  • Flour the chicken and fry up in a skillet with a bit of wine. Don’t drown the chicken!
  • Saute 2 Carrots, 2 celery and onion
  • Place in a crockpot for about 10 hours
  • Serve over egg noodles
  • Sure with wine and a little more wine.

Jon also mentioned “The Sliver Palate Cookbook.” You can find it on Amazon.

To learn more about Jon Ferrara, visit You can also connect with Jon on LinkedIn, Facebook, Twitter, Instagram, and Snapchat.

Visit SocialSelling.Training to start your online training. Register and we will start your training off for free with two courses; Linking Profile Fundamental for the Social Seller and Twitter Profile Fundamentals for the Social Seller. In addition, we will show you how the path to social selling was blazed in our “Introduction to Social Selling” lesson. These courses are free and will be updated as changes are rolled out to LinkedIn and Twitter. Visit SocialSelling.Training to register today.

The Social Selling Podcast by Linking into Sales is sponsored in kind by North Carolina State University - Technology Training Solutions. Please be sure to visit to learn more about their professional continuing education opportunities so you too can sharpen your technology skills and remain competitive in your industry.

Audio Run-time: 51:07

The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

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