Here’s your social selling tip of the day for February 20, 2020. I’m Greg Hyer of Linking into Sales.
I’ve come across a number of LinkedIn profiles of sales professionals that have not taken the time to complete the summary section of their LinkedIn profile. Usually this is because they don’t know what to say about themselves without sounding like an egomaniac or they just don’t know what to say. No problem. Let’s focus on that today.
In our classes, both online and in the classroom, Martin Brossman and I share a method we developed for writing a great LinkedIn profile summary. You have 3000 characters of space you can use. This method will help fill it up. Before we start writing we need a couple things. The first is, do you know the keywords your marketing team is using to attract visitors to the company website? If not, go ask them. You’re going to want these same keywords in your profile. Second, it would help if you took at work-personality test. There are a bunch of free ones out there. Use one that describes the kind of person you are to work with. Knowing this will help you articulate the five paragraphs we’re about to write.
Yes, five paragraphs. Each paragraph should contain 3-5 sentences.
First paragraph: Who are you and where are you from?
Take this opportunity to tell the visitor a little about where you grew up, graduated college, where you are living now, etc.
Second paragraph: Why you love your profession?
Tell us why you’re in this business selling products and services that are supposed to change their lives.
Third Paragraph: What’s your customer service philosophy?
You’re not all about the money, are you? Let them know you’re going to go to bat for them and when they have been wronged, you’ll be taking ownership. Afterall, if you don’t, that well will dry up.
Fourth Paragraph: What you love most about your industry?
There’s a reason you’re selling to their industry. Of course, it’s a big opportunity! Go deeper and leave money out of it.
Fifth Paragraph: Why you support a certain cause?
This one tells us a little more about the personal person side of you. If there’s an organization you support or an event you do every year, this is your opportunity to close on a personal note and make yourself sound human.
Write your paragraphs in a Word Doc or a Google Doc before you update your LinkedIn profile. Ask for help with proofing it. Remember that typos and incoherent sentences will have a negative impact when trying to make a first impression with a prospect.
That does it for this social selling tip of the day. In addition to this daily tip, check out the Social Selling Podcast by Linking into Sales on iTunes, Google Play Music, Stitcher, YouTube and Tunein. You can even ask Alexa to play the Social Selling Podcast by Linking into Sales.
If you want to check out any of my other social selling tips, visit LinkingIntoSales.com/alexa to listen to each tip or read the transcript. And for social selling training on-demand visit SocialSelling.Training.
This is Greg Hyer. Let’s Start Linking into Sales!