Interview with Nick Toman, co-Author of The Challenger Customer - EP. 114

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Nick Toman is the Head of Sales and Service Practice at CEB, now Gartner, and co-author of “The Challenger Customer” the follow up to the popular book “The Challenger Sale.” Nick and his team work with over 850 organizations worldwide delivering insightful sales effectiveness advise and support. He has been with CEB since 2004. CEB was acquired by Gartner in 2017.

In this episode Martin Brossman, Greg Hyer and Elyse Archer discussed with Nick a number of key points made by the book. The include identifying the motivator and understanding what commercial insights are.

Also discussed, “What is the difference between thought leadership and commercial insights?”

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Audio Run-time: 56:03

The Social Selling Podcast by Linking into Sales is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support sales and buying cycles and help them become more proficient in social selling.

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