Interview with Reputation Expert Andy Beal - Ep. 115

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Your reputation is on the line! Whether you’re paying attention to it or not.

A powerful interview with reputation expert Andy Beal, on what sales professionals need to pay attention to in social selling for building and maintaining a result driven reputation.

Andy Beal is the CEO of online reputation management firm Reputation Refinery and a social media monitoring tool. An expert in online reputation, Andy Beal is the author of Repped: 30 Days to a Better Online Reputation and coauthor of Radically Transparent, Monitoring and Managing Reputations Online.Other roles include editor award-winning Marketing Pilgrim blog, founder of online diary Journalate, and photographer for Go Visit Hawaii. Andy Beal also serves on the board of directors for the Raleigh Rescue Mission.

Topic explored included:

  • Why should a sales professional focus on building and supporting his online reputation? Shouldn’t they just focus on sales and their job! Promoting only the product or brand?
  • What do you see as the connection with Reputation Building and Social Selling, for Sales professionals?
  • What are some mistakes you see happening with sales professional related to their reputation?
  • Are there any apps or tools you recommend for Sales Professionals to use in regards to their reputation, reputation of their company and monitoring the competition?
  • Exploring the relationship between character and reputation.
  • What are the benchmarks we should look for to know when we’ve created amazing content?
    • What’s more important - quality or quantity?
  • When should you respond vs. not to respond to a negative review?

Resources mentioned on the show and how to learn more about Andy Beal:

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Social Selling News

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Audio Run-time: 52:58

The Social Selling Podcast by Linking into Sales is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support sales and buying cycles and help them become more proficient in social selling.

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