The Generosity of Transparency - Ep. 001

Linking into Sales Social Selling Podcast Episode 1

Martin Brossman and Greg Hyer welcome you to the very first episode of the Linking into Sales Social Selling podcast. This discussion about the Generosity of Transparency related to sales and using LinkedIn. Martin’s friend doesn’t realize how his profile looks to the customer. Greg and Martin discuss why transparency is important in sales.

Greg explains:

  • Trust - Earned at the individual level
  • Credibility - Needed to get in the door
  • Reputation - What people say about you

Tool Tip: LinkedIn: Your public profile

Question of the week: Are you using LinkedIn and Twitter together? Has it worked? Submit your question of the week by visiting and click on the “Contact” button.

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Post updated 8/15/2014

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