Martin Brossman sits down with Kathy McCullough-Testa, the Special Events and Community Information Coordinator for the Town of Duck, NC. Get a peek inside how a small town uses social media marketing. This is a great episode to hear before your next visit to North Carolina’s Outer Banks. Discover how she uses social media to share information with residents and visitors. Also, understand how she uses social media to address public concerns and complaints. Because social media is part of several departments in an organization, these practices apply in private business too.

Run time: 29:06

The Linking into Sales Podcast is a professional development podcast geared towards sales professionals that use social media tools and networks to support their sales cycle.

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One Response to “Linking into Sales Podcast 25 - The Kathy McCullough-Testa Interview”

  1. Erika Madsen November 30, 2020 at 11:26 PM #

    Awesome! Thanks for sharing!