Linking Into Sales

Marketing Beyond the LinkedIn Company Page Greg Hyer and Martin Brossman respond to a question from Linking into Sales LinkedIn group member, Rick Mueller about targeting businesses in his geographic territory on LinkedIn. Rick asked: “What’s a good content marketing strategy for zeroing in on my specific territory when you work for a global organization? The [...]

Five Ways to Use LinkedIn to Generate Sales Leads Greg Hyer and Martin Brossman swim you towards the deep end as they discuss five ways to use LinkedIn to prospect and generate leads. 1. Grow Your Network - Make it a point to find old colleagues, classmates and friends. The bigger you grow your network [...]

Where’d My LinkedIn Apps Go?! Greg Hyer and Martin Brossman discuss the changes LinkedIn has made by removing Answers, Events and Third Party Apps from its platform. Is LinkedIn trying to slow down networking even more? Are they pivoting based on shareholder demand? Will LinkedIn replace these apps with something new that will drive even more business? In [...]

Sales and Marketing Trends for 2013 Greg Hyer and Martin Brossman kick off 2013 with their insights on what sales and marketing professionals should be considering when it comes to social media marketing in 2013. Their trend insights includes: Google+: Google+ will continue to adopt users among the micro and small business community as well as within large [...]

Greg Hyer and Martin Brossman have some fun with LinkedIn’s blog post “Top 10 Overused Buzzwords 2012” in this episode of the Linking into Sales Podcast. Martin opens by asking listeners to do some sort of random act of kindness in light of the Holiday season. Following this, Greg reviews the top 10 overused buzzwords used in LinkedIn [...]

Martin Brossman sits down with Kathy McCullough-Testa, the Special Events and Community Information Coordinator for the Town of Duck, NC. Get a peek inside how a small town uses social media marketing. This is a great episode to hear before your next visit to North Carolina’s Outer Banks. Discover how she uses social media to share [...]

Greg Hyer and Martin Brossman discuss how the salesperson has evolved over the past decade from being an art to being based on science. More and more marketing metrics are being used to zero in on the target prospect causing sales people to cater to a specific persona. Social media and other internet marketing tactics have continued to [...]

There are a ton of great iPhone and Android apps that work great for small businesses and startups. I picked these five because they are available on both smartphone platforms and they are very useful for any one running a small business or startup. Square - Accept Credit Cards on your iPhone or Android Smart [...]

Greg Hyer and Martin Brossman discuss LinkedIn Endorsements, a new way for you to give credit to members of your network for their professional skills. Is this a good thing or a bad thing? We have our opinion and we think you should hear our it. Run time: 22:08 Podcast Show Notes: Read more about the new endorsements [...]

Greg Hyer and Martin Brossman take you on an in depth trip into LinkedIn’s advertising platform and shows you how much demographic data you can get before expending a dime. Also, Greg shares a strategy on creating a LinkedIn group for your company. Run time: 18:11 Podcast Show Notes: To start advertising on LinkedIn visit http://www.linkedin.com/ads The Linking [...]