Greg Hyer and Martin Brossman discuss how the salesperson has evolved over the past decade from being an art to being based on science. More and more marketing metrics are being used to zero in on the target prospect causing sales people to cater to a specific persona. Social media and other internet marketing tactics have continued to push these methods forward.

Greg and Martin reference a recently published article found at Inc.com titled “The Future of Selling,” by Geoffrey James. James points out the changing role of the salesperson and their continued importance in this new business environment. James also points out why universities and colleges must begin offering selling classes to prepare students for the real world.

Run time: 15:42

Podcast Show Notes:

Read the article by Geoffrey James called “The Future of Selling” at Inc.com.

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The Linking into Sales Podcast is a professional development podcast geared towards sales professionals that use social media tools and networks to support their sales cycle.

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