Linking into Sales Podcast 25 - The Kathy McCullough-Testa Interview

Martin Brossman sits down with Kathy McCullough-Testa, the Special Events and Community Information Coordinator for the Town of Duck, NC. Get a peek inside how a small town uses social media marketing. This is a great episode to hear before your next visit to North Carolina’s Outer Banks. Discover how she uses social media to share [...]

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Linking into Sales Podcast 24 - Sales is Less Art, More Science

Greg Hyer and Martin Brossman discuss how the salesperson has evolved over the past decade from being an art to being based on science. More and more marketing metrics are being used to zero in on the target prospect causing sales people to cater to a specific persona. Social media and other internet marketing tactics have continued to [...]