Linking Into Sales

I have been coaching high-quota Sales Professionals for many years and believe LinkedIn is one of the most important free sales tools available today.

Last week I convinced my friend Bob of the value of using LinkedIn for sales. It happened right after I saw him having lunch with John, another friend of mine.

Consider giving a gift for someone in your life that has made a difference in your life. Someone you currently know, have done business with, or just worked with. Someone maybe from 20 years ago that you admired, that stood out as exceptional in some way in your presence. Give them a gift that 50 million people can see.

Why should you enhance your profile? There are two reasons why. One is to increase your chances of being found. Whether you are in a job search or you are an entrepreneur you need to have a well written profile that can be found when someone searches for someone like you for a need they have. The second reason is that you want to communicate information about you accurately.

Someone I knew asked me to allow someone I didn’t know to “get introduced” through me on LinkedIn. I was pleased to help, but when I looked at the job hunter’s profile it looked like they had spent no time on it, or maybe did not know the importance of a full profile.