Social Selling Outlook for 2017 with Jon Ferrara - Ep. 105

Featured Video Play Icon CEO, Jon Ferrara joins Martin Brossman to discuss his outlook for social selling in 2017. They discuss Microsoft’s completed acquisition of LinkedIn and much more.

Jon is the Founder and CEO of the Santa Monica, CA based CRM solution, Jon has previously joined us in episodes 58 and 90. We wanted to bring Jon back to discuss what changes social sellers and marketers can expect in 2017 as it relates to the tools they use and the techniques they are using to prospect and develop business relationships.

Jon shares some insights about his visit to Microsoft and announces first on the Social Selling Podcast, that Nimble will integrating with Microsoft’s Outlook mobile app in January 2017. In addition, there’s more integrations that Nimble will have with Office 365 in 2017.

Martin and Jon discuss a number of other topics including what the future of social selling will look like, the job market and drones. All this in a fun episode with Jon Ferrara of

Social Selling News

Microsoft completes its acquisition of LinkedIn. Expect to see LinkedIn integrated across a number of Microsoft’s online products like Office 365 and Dynamics 365, Microsoft’s entry level CRM solution. One area of interest is how Microsoft will integrate LinkedIn Learning into their product suite. Microsoft appears to be very focused on providing access to education that develops the technical skills of the middle class worker.

Microsoft wants to integrate LinkedIn Learning into their Office 365 Suite of products in an effort to give everyone access to training. They are very serious about giving people the opportunity to pick up new skills as most people affected by the 2008 Great Recession have not invested in their education.

B2B Social Selling Training Online

Check out our new course: Establishing a Social Selling Routine.

Visit SocialSelling.Training to access the most comprehensive online social selling training available. Register and we will start your training off for free with two courses; Linking Profile Fundamental for the Social Seller and Twitter Profile Fundamentals for the Social Seller. In addition, we will show you how the path to social selling was blazed in our “Introduction to Social Selling” lesson. These courses are free and will be updated as changes are rolled out to LinkedIn and Twitter. Visit SocialSelling.Training to register today.

Thank you to our Sponsor

The Social Selling Podcast by Linking into Sales is sponsored in kind by North Carolina State University - Technology Training Solutions. Please be sure to visit to learn more about their professional continuing education opportunities so you too can sharpen your technology skills and remain competitive in your industry.

Audio Run-time: 50:24

The Social Selling Podcast by Linking into Sales is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support sales and buying cycles and help them become more proficient in social selling.

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