Social Selling Planning for Q1 in Q4 - Ep. 082

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Social Selling isn’t just about Selling. It’s about Planning too!

Don’t let Q4 cancellations get in your way. Use social selling techniques to get those meetings scheduled now for Q1. Elyse Archer is back to talk with Greg Hyer and Martin Brossman about how to stop whining and start scheduling those meeting for Q1.

January is a critical month for sales pros. You need to be visible in December to have a successful January.

Contact your client and ask for meetings or referrals. Use this opportunity to strengthen relationships for mutual benefit. Greg suggests using the tagging tool on LinkedIn and the list tool on Twitter to organize prospects. Martin suggests reevaluating relationships and focus on the wins. Set yourself up for success by associating with the win. Elyse wants you to write down those wins and share those stories with your clients and prospects.

Take the time to get organized and don’t stopped calling prospects. Be persistent. Remember our episode with Lindsey Boggs? She stressed the importance of being persistent. Remember, be positively aggressive.

Remember to schedule time for learning. Things are moving very quickly. Software platforms are being updated and strategies are changing. Refer to our interview with Holly Sullenger of NC State - TTS where she discusses the importance of professional continuing education.

Greg reminds listeners that Social Selling is about Opening, not Closing and the real ABC’s of Social Selling are “Always Be Creating.” Social sellers need to always be creating new connection, new opportunities, the next step

Planning is so important. Elyse suggests taking a look at a book called “The Miracle Morning” by Hal Elrod. It’s about a new routine focused on planning your day and being proactive rather than reactive.

Check out our list of social selling tools and see if any will help you being persistent and effective.

Social Selling News

LinkedIn in is retiring the Sales Plus account level. Learn more about what to do with insight from Lindsey Stemann

Visit SocialSelling.Training to start your online training. Register and we will start your training off for free with two courses; Linking Profile Fundamental for the Social Seller and Twitter Profile Fundamentals for the Social Seller. In addition, we will show you how the path to social selling was blazed in our “Introduction to Social Selling” lesson. These courses are free and will be updated as changes are rolled out to LinkedIn and Twitter. Visit SocialSelling.Training to register today.

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Thank you to our sponsor: NCSU-TTS is an in-kind sponsor of the Linking into Sales Social Selling Podcast. To discover the adult learning and professional education opportunities available please visit

Audio Run-time: 22:31

The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

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