Smarketing - How Alignment of Sales and Marketing will Drive Social Selling Success It used to be that the salespeople were the information keepers and the subject…Read more
LinkedIn’s Social Selling Index score is a new tool for sales professionals to use to help them understand the impact of their social selling activities on the professional social networking platform. And it can be a little difficult to understand, especially when it comes to improving your score.
Greg Hyer and Martin Brossman talk with Anna Stevens, a LinkedIn consultant based in in Atlanta, GA to talk with us about how the LinkedIn Social Selling Index score works and why it will become very important to sales management. Enjoy this episode and be sure to read Anna’s post, “Five Aspects of LinkedIn’s Social Selling Index to Conquer Today.”
In addition, there are a couple news items we shared at the top of the show. We discussed the impact of LinkedIn Messaging and how there’s no archive to reply to invitations, the LinkedIn Class Action Lawsuit about Invitation reminder spam and the upcoming changes to LinkedIn groups.
In the world of social selling apps, Sales Prodigy has released an update that integrates with Nimble. Also, Greg received a demo of SocialPort by rfactr and thinks you should check it out if you need to curate approved content to your sales team and track it’s effectiveness in your CRM.
Thank you to our sponsor: NCSU-TTS is an in-kind sponsor of the Linking into Sales Social Selling Podcast. To discover the adult learning and professional education opportunities available please visit http://linkingsales.wpengine.com/ncsutts.
Audio Run-time: 50:12
The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.
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Social Selling Professionals need to understand their LinkedIn SSI Everyone’s talking today about increasing their SSI (Social Selling Index on LinkedIn). According to the platform…Read more