What is Social Selling?


Social Selling is a strategy sales professionals use to discover prospects, engage buyers and develop business relationships using social media.

Social Selling Training

Social Selling Training

Social Selling Training will help sales professionals stand out among their peers and be easily recognized by customers as a trusted advisor. We offer both in-person and online training.

LinkedIn Training

LinkedIn Training

LinkedIn Training will help sales professionals develop their professional brand by creating customer facing profiles optimized to be found. We offer both in-person and online training.

Social Sales Coaching

Social Sales Coaching

Social Sales Coaching is offered to sales professionals in need of ongoing support of their social selling activities. Our One-to-One Coaching helps sales professionals stay on track and reach their goals. We offer both in-person and remote coaching.

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Greg and Martin of Linking into Sales have made a significant impact on my sales strategy with their social selling training. I've developed a deeper understand of how I can use LinkedIn and Twitter to connect with prospects and reconnect with clients.
Sandra Humphries
Zagwear - Raleigh, NC

Meet our Social Selling Instructors


Our experience in B2B Sales and Marketing runs deep.

Martin Brossman

Social Selling Trainer and Co-Host

Martin Brossman has been offering Sales Coaching and Training since he left IBM in 1995 with a focus that integrates web resources to enhance trust and support the Sales Cycle. He was one of the founding RTP members of the Unites Professional Sales Association (UPSA) and of five international certified and registered sales professional trainers. In August 24, 2009 – The American Society for Training & Development (ASTD), the world’s largest professional association dedicated to the training and development field, announced that it has formally acquired the United Professional Sales Association (UPSA). Martin has a deep passion to support ethical sales professional exceed their goals and keep their competitive edge. Since 2006 Martin has been offering LinkedIn training, Social Media for Business and web reputation enhancement skills. He lives in Raleigh, NC, with his wife Barbara, offering training throughout the state for the Small Business Centers of community colleges.

Greg Hyer

Social Selling Trainer and Co-Host

Greg Hyer is the co-owner of Linking into Sales. His experience in sales and digital marketing in the retail, ecommerce and software-as-a-service (SaaS) industries has led him to discover his passion for social selling. The rapid adoption of social media platforms like LinkedIn, Twitter, Facebook and Google+, Greg saw the opportunity for sales professionals stand out among their peers and to create deeper, smarter relationships with prospects and customers. By combining selling skills with digital marketing strategy and techniques, a sales professional can become a trusted advisor that helps the buyer navigate the buyer’s journey and enables them to make a buying decision.

Elyse Archer

Sales Coach and Co-host

Elyse Archer is the owner of Six Figure Sales Coaching and a certified sales and business coach through Southwestern Consulting. She graduated from UNC Chapel Hill with a BA in Journalism and Mass Communications. When she realized her journalism salary wouldn't cover her shoe habit, she quickly pivoted into sales. She has been a top producer in all sales positions ever held and has extensive experience in B2B sales, new business development and account management. She is an expert in social selling, as well as leveraging online and offline networking to create a lead generation engine for your sales business. She has trained hundreds of sales professionals and business owners on how to build a strong personal brand that attracts ideal clients.

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Discover our Social Selling Thought Leader Interviews


Since 2011, the Social Selling Podcast by Linking into Sales has brought you insights from industry thought leaders.

How To: Export your LinkedIn Connections

Watch the video and see how to export your LinkedIn contacts.
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We have made it really simple to follow the step necessary to export your LinkedIn Connections names, titles, companies and email addresses. Just watch the video.
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The backward thinking of closing deals when the rest of the company is working to keep accounts open needs to stop. Social Selling is about opening, not closing. Once sale people accept this, they will be ready to sell in the 21st century.
Greg Hyer
Greg Hyer
Co-owner, Linking into Sales

We teach B2B Social Selling

Since 2009, Linking into Sales has been helping sales professionals understand how to use social media to engage prospects and clients.

Social Selling was developed in response to the changing buyer's behavior. Buyers have turned to the internet to do research and self educate before contacting a sales person. A sales person must be able to enter the buyer's journey earlier. This is accomplished by using the social selling strategies you will learn from Linking into Sales.

Social Listening is listening for the digital footsteps of your customer to find the right time join them in their buyer's journey.
Martin Brossman
Martin Brossman
Co-owner, Linking into Sales

Subscribe to the Social Selling Podcast by Linking into Sales


Since 2011, Martin Brossman and Greg Hyer have been podcasting about how sales can use social media to drive their sales engagements. Initially, the show launched to focus on Sales 2.0 but evolved, with the industry, to focus entirely on Social Selling. Our weekly podcast offers a professional development focus for sales and marketing professionals in B2B sales. In addition to social selling, we related topics like sales enablement, lead generation, prospecting, inbound marketing and sales and marketing alignment. We have interviewed a number of industry professionals and subject matter experts. Visit our entire archive of social selling podcast.

The Social Selling Podcast on iTunes
The Social Selling Podcast on Google Play Music Podcasts
The Social Selling Podcast on Stitcher
The Social Selling Podcast on Tunein
The Social Selling Podcast on PlayerFM
The Social Selling Podcast RSS Feed

Learn Social Selling

Learn Social Selling in the classroom, online or in your office. Let's fill the gaps in your sales training program and create social savvy sales pros that properly represent your business.

Subscribe to the Podcast

Social Selling is not just an idea, it's a fundamental requirement for today's sales professional. Listen to our podcast and begin to develop a deep understanding of this approach to sales.

Talk with us

Have questions about Social Selling? Just ask us. Email, tweet, message us on LinkedIn. Whatever your preference, send us your questions. We want to help.

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You're journey into social selling begins here. Take the next step with Linking into Sales.

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