Social Selling Vs. Social Commerce: How They are Not the Same Ep. 099

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Martin Brossman, Greg Hyer and Elyse Archer discuss the confusion retailers and direct sellers are creating by adopting the term "social selling." So, to set the record straight, Greg explains why simple transactions that happen as a result of an engagement between a retailer or seller with a consumer is social commerce and not social selling. You will understand why social selling developed to address relationship building in complex sales cycles and not simple transactions.

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Sales Prospecting and Lead Generation with Neal Isaacs – Ep. 092

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In episode 92, we talk with Neal Isaacs, an account executive at Time Warner Cable Media and creator of the Prospector's Path online course, about sales prospecting and lead generation.Today we talk with Neal Isaacs, an account executive at Time Warner Cable Media and creator of the Prospector's Path online course, about sales prospecting and lead generation.

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