Your Golden Rolodex with Jon Ferrara – Ep. 090

The Golden Rolodex Has Evolved.

Your Golden Rolodex contains important information about your contacts. Back in the day, we use to keep this tool at our desks that contained cards with contact information on it. There were a number of ways to organize it. Most sales people would cycle through their rolodex by putting their most recent contacts up front and the ones they needed to call just after that. If the sales person ever left their job, the rolodex went with them. It was their only tool before CRMs and Smartphones began replacing such a valuable tool.

Martin Brossman and Elyse Archer bring back Jon Ferrara of Nimble.com, the social relationship management platform, to discuss the importance of your Golden Rolodex. Managing your contacts can be a pain with today’s tools because what appears to be connected is not as connected as we would like.

Jon stresses that your should embrace your competition. Your competition makes you better at what you do. They education and inspire those to learn more about the industry. He also mentions that the best sales people recommend the best fit for their customers, even if it’s not their solution. Keep this in mind as you are developing your social selling skills and strengthening your golden rolodex.

The bonus recipe Jon mentioned is below:

Jon’s Chicken in a Crockpot

  • Flour the chicken and fry up in a skillet with a bit of wine. Don’t drown the chicken!
  • Saute 2 Carrots, 2 celery and onion
  • Place in a crockpot for about 10 hours
  • Serve over egg noodles
  • Sure with wine and a little more wine.

Jon also mentioned “The Sliver Palate Cookbook.” You can find it on Amazon.

To learn more about Jon Ferrara, visit Nimble.com. You can also connect with Jon on LinkedIn, Facebook, Twitter, Instagram, and Snapchat.

Visit SocialSelling.Training to start your online training. Register and we will start your training off for free with two courses; Linking Profile Fundamental for the Social Seller and Twitter Profile Fundamentals for the Social Seller. In addition, we will show you how the path to social selling was blazed in our “Introduction to Social Selling” lesson. These courses are free and will be updated as changes are rolled out to LinkedIn and Twitter. Visit SocialSelling.Training to register today.

The Social Selling Podcast by Linking into Sales is sponsored in kind by North Carolina State University – Technology Training Solutions. Please be sure to visit to learn more about their professional continuing education opportunities so you too can sharpen your technology skills and remain competitive in your industry.

Audio Run-time: 51:07

The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

The Jill Rowley Interview on Social Selling – Ep. 089

Jill Rowley, a speaker and social selling evangelist, joins Martin Brossman, Greg Hyer and Elyse Archer to discuss her experience in social selling. In this interview we will uncover her social selling experience, what she sees for the future in social selling and discusses where social selling makes the most impact in the organization.

Jill Rowley defines social selling as using social networks to do research on the buyer, the buying committee and the sphere of influence, so you can be relevant, build relationships that ultimately drive revenue. Done well over time, social selling is about being found by your buyers. You have to become a resource for your buyers.

She points people to where sales people need to take their first steps in social selling. She points out that sales leadership must get on board with social selling before they roll it out to the entire sales team.

Jill get’s deep on her perspective on LinkedIn. Her what she has to say about LinkedIn’s closed ecosystem and how they treat third party vendors.

Visit SocialSelling.Training to start your online training. Register and we will start your training off for free with two courses; Linking Profile Fundamental for the Social Seller and Twitter Profile Fundamentals for the Social Seller. In addition, we will show you how the path to social selling was blazed in our “Introduction to Social Selling” lesson. These courses are free and will be updated as changes are rolled out to LinkedIn and Twitter. Visit SocialSelling.Training to register today.

The Social Selling Podcast by Linking into Sales is sponsored in kind by North Carolina State University – Technology Training Solutions. Please be sure to visit to learn more about their professional continuing education opportunities so you too can sharpen your technology skills and remain competitive in your industry.

Audio Run-time: 1:01:22

The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

Why Social Selling is about Opening, Not Closing – Ep. 088

Social Selling is about opening, not closing. You’ve heard this time and time again from us. Well, it’s time we revisit this philosophy. Greg Hyer, Martin Brossman and Elyse Archer discuss why this mindset is critical for success in social selling.

The traditional approach to sales where the sales person is at the center of the sale is wrong. Sales management has been teaching sales reps to close everything while the rest of the organization is tasked with keeping accounts open. Sales has it backwards. It’s time for a change.

Listen to this episode to understand the foundation for this new sales philosophy and start to take your social selling efforts to the next level.

The Social Selling Podcast by Linking into Sales is sponsored in kind by North Carolina State University – Technology Training Solutions. Please be sure to visit to learn more about their professional continuing education opportunities so you too can sharpen your technology skills and remain competitive in your industry.

Audio Run-time: 32:54

The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

Introducing SocialSelling.Training – Ep. 087

SocialSelling.Training is now live! Greg Hyer and Martin Brossman introduce their new sales training platform for those looking to improve their social selling skills.

SocialSelling.Training launches with two free courses, “LinkedIn Profile Fundamentals for Social Selling” and “Twitter Profile Fundamentals for Social Selling.”

Greg and Martin start the show talking about the recent events at Twitter including the leadership changes and financial performance. Please keep in mind that Twitter is a financially viable company. Wall Street simply doesn’t understand social media networks like Twitter, LinkedIn and Facebook.

Greg shares the plans for SocialSelling.Training and how they will be rolling out a new course every month of 2016. By the end of the year there could be as many as 14 courses. Students who complete all 14 courses will earn their Social Selling Certification from Linking into Sales. The next course to be released in February 2016 is “Establishing a Social Selling Routine.”

The Social Selling Podcast by Linking into Sales is sponsored in kind by North Carolina State University – Technology Training Solutions. Please be sure to visit to learn more about their professional continuing education opportunities so you too can sharpen your technology skills and remain competitive in your industry.

Audio Run-time: 28:25

The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

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