Martin Brossman, Greg Hyer and Elyse Archer discuss the confusion retailers and direct sellers are creating by adopting the term "social selling." So, to set the record straight, Greg explains why simple transactions that happen as a result of an engagement between a retailer or seller with a consumer is social commerce and not social selling. You will understand why social selling developed to address relationship building in complex sales cycles and not simple transactions.
Donnie Tuttle shares his insights about the Hero's Journey and how it relates to the Sales Person's part in an organization. Martin Brossman and Elyse Archer discuss with Donnie how he uses LinkedIn to make better connections with his LinkedIn network. We think you will enjoy how Donnie relates being a Sales person is like being a super hero.
Tim Hughes is the co-author of "Social Selling: Techniques to Influence Buyers and Changemakers.” He is a Social Selling Innovator and Pioneer who has become a global reference point for hints and tips in Social Selling. Greg Hyer, Martin Brossman and Elyse Archer talk with Tim about his new book and how social selling is approached in the UK.
In social selling, creating personal influence can be the difference between making quota and not making quote. Stephanie Sammons, a corporate renegade turned entrepreneur, talks with Martin Brossman and Greg Hyer about why influence is so important in social selling.
Social Selling Success has to start somewhere. Martin Brossman, Greg Hyer and Elyse Archer talk with Barbara Giamanco of Social Centered Selling about how sales management and sales professionals can use social selling to be successful in sales.
Drew D'Agostino is the founder of CrystalKnows.com. Martin Brossman, Greg Hyer and Elyse Archer talk with Drew about how his application helps accelerate trust by helping you discover your prospect's personality based on their social media activity.
Martin Brossman talks with an old friend, Brian Lambert, PhD. They discussed a number of topics like if sales can be a distinguished profession like a doctor or a lawyer. Lambert draws correlation to the sales professional needed to become more like a lawyer or a doctor.
In episode 92, we talk with Neal Isaacs, an account executive at Time Warner Cable Media and creator of the Prospector's Path online course, about sales prospecting and lead generation.Today we talk with Neal Isaacs, an account executive at Time Warner Cable Media and creator of the Prospector's Path online course, about sales prospecting and lead generation.
Jack Kosakowski, a very well respected practitioner of Social Selling, joins Martin Brossman and Greg Hyer to discuss his best practices in social selling. But
The Golden Rolodex Has Evolved.
Your Golden Rolodex contains important information about your contacts. Back in the day, we use to keep this tool at our desks that contained cards with contact information on it. There were a number of ways to organize it. Most sales people would cycle through their rolodex by putting their most recent contacts up front and the ones they needed to call just after that. If the sales person ever left their job, the rolodex went with them. It was their only tool before CRMs and Smartphones began replacing such a valuable tool.
Martin Brossman and Elyse Archer bring back Jon Ferrara of Nimble.com, the social relationship management platform, to discuss the importance of your Golden Rolodex. Managing your contacts can be a pain with today’s tools because what appears to be connected is not as connected as we would like.
Jon stresses that your should embrace your competition. Your competition makes you better at what you do. They education and inspire those to learn more about the industry. He also mentions that the best sales people recommend the best fit for their customers, even if it’s not their solution. Keep this in mind as you are developing your social selling skills and strengthening your golden rolodex.
The bonus recipe Jon mentioned is below:
Jon’s Chicken in a Crockpot
- Flour the chicken and fry up in a skillet with a bit of wine. Don’t drown the chicken!
- Saute 2 Carrots, 2 celery and onion
- Place in a crockpot for about 10 hours
- Serve over egg noodles
- Sure with wine and a little more wine.
Jon also mentioned “The Sliver Palate Cookbook.” You can find it on Amazon.
Visit SocialSelling.Training to start your online training. Register and we will start your training off for free with two courses; Linking Profile Fundamental for the Social Seller and Twitter Profile Fundamentals for the Social Seller. In addition, we will show you how the path to social selling was blazed in our “Introduction to Social Selling” lesson. These courses are free and will be updated as changes are rolled out to LinkedIn and Twitter. Visit SocialSelling.Training to register today.
The Social Selling Podcast by Linking into Sales is sponsored in kind by North Carolina State University – Technology Training Solutions. Please be sure to visit to learn more about their professional continuing education opportunities so you too can sharpen your technology skills and remain competitive in your industry.
Audio Run-time: 51:07
The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.
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