Jill Rowley, a speaker and social selling evangelist, joins Martin Brossman, Greg Hyer and Elyse Archer to discuss her experience in social selling. In this interview we will uncover her social selling experience, what she sees for the future in social selling and discusses where social selling makes the most impact in the organization.
Jill Rowley defines social selling as using social networks to do research on the buyer, the buying committee and the sphere of influence, so you can be relevant, build relationships that ultimately drive revenue. Done well over time, social selling is about being found by your buyers. You have to become a resource for your buyers.
She points people to where sales people need to take their first steps in social selling. She points out that sales leadership must get on board with social selling before they roll it out to the entire sales team.
Jill get’s deep on her perspective on LinkedIn. Her what she has to say about LinkedIn’s closed ecosystem and how they treat third party vendors.
Visit SocialSelling.Training to start your online training. Register and we will start your training off for free with two courses; Linking Profile Fundamental for the Social Seller and Twitter Profile Fundamentals for the Social Seller. In addition, we will show you how the path to social selling was blazed in our “Introduction to Social Selling” lesson. These courses are free and will be updated as changes are rolled out to LinkedIn and Twitter. Visit SocialSelling.Training to register today.
The Social Selling Podcast by Linking into Sales is sponsored in kind by North Carolina State University – Technology Training Solutions. Please be sure to visit to learn more about their professional continuing education opportunities so you too can sharpen your technology skills and remain competitive in your industry.
Audio Run-time: 1:01:22
The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.
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