Predicting What Sales Content to Use w/ Peter Mollins of KnowledgeTree – Ep. 078

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Do you know what content to use throughout the sales funnel? It can be difficult to understand what’s effective and what’s not. Most times, Sales and Marketing disagree on what should be used. KnowledgeTree may be a solution to that problem.

Greg Hyer, Martin Brossman and Elyse Archer go onsite to speak with Peter Mollins, VP of Marketing at KnowledgeTree in Raleigh, NC. Peter shares a number of the pains that Sales has when it comes to using content.

One of the key points that KnowledgeTree addresses is predicting what content to use at each stage of the buying process. Peter points out that most of the content curation and management tools on the market are great for prospecting, but that’s about it. KnowledgeTree makes using content effective throughout the sales process at every stage of the funnel.

Visit SocialSelling.Training to start your online training. Register and we will start your training off for free with two courses; Linking Profile Fundamental for the Social Seller and Twitter Profile Fundamentals for the Social Seller. In addition, we will show you how the path to social selling was blazed in our “Introduction to Social Selling” lesson. These courses are free and will be updated as changes are rolled out to LinkedIn and Twitter. Visit SocialSelling.Training to register today.

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Thank you to our sponsor: NCSU-TTS is an in-kind sponsor of the Linking into Sales Social Selling Podcast. To discover the adult learning and professional education opportunities available please visit http://www.linkingintosales.com.com/ncsutts.

Audio Run-time: 46:28

The Linking into Sales Social Selling Podcast is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support the sales process and help them become more proficient in social selling.

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